DENSO: POWEREDGE COMES TO THE EUROPEAN MARKET

PowerEdge by DENSO, an automotive brand created to fulfil the demand for value products in the aftermarket, has launched across Europe. The brand is already available in the USA, where it has become popular for its appeal to customers with older vehicles, looking for a more economical choice for parts replacement. Now, its benefits are set to come to Europe, starting with its range of wiper blades and air conditioning compressors.

Quality and economy translate to business benefits
PowerEdge is a brand created specifically to deliver competitively priced products, allowing aftermarket businesses to expand their offerings and attract more customers. Developed according to DENSO’s exacting quality standards, PowerEdge products meet competitive aftermarket requirements within the mid-price, high-quality segment. Furthermore, all products within the PowerEdge range are available with the full DENSO service offering, encompassing ordering, delivery, logistics and customer service.

What is included in the PowerEdge™ launch?
PowerEdge’s European launch will span two product categories: wiper blades and compressors.

Addressing the growing demand for budget wipers in Europe’s emerging economies, PowerEdge wiper blades are built to meet common aftermarket standards and specifications as well as being price competitive.




The flat wiper blade range will cover lengths from 350-700mm, covering up to 90% of the European car parc. Its slim design makes use of premium rubber and a unique single-adaptor connection, maximising applications and ease of fitment.




Meanwhile, PowerEdge conventional blades are optimized for durability and long-lasting performance. Like the flat blades, they come packaged in a paperboard carton for reduced environmental impact.

Completing the range at launch are PowerEdge compressors, which are designed as a qualitative alternative for vehicles in the second half of their lifespan.




PowerEdge compressors offer the optimal mix between durability, performance, and price. PowerEdge™ compressors are produced using quality components and materials, are always pre-filled with the right oil and are tested to strict performance standards.

Starting with a range of over 90 compressors for passenger cars and heavy-duty applications, PowerEdge aims for further range expansion with plans to add new and interesting applications and reach a complete alternative offer within the next few years.