Great Wall Motor Holds the 8th Technology Festival to Showcase Latest Innovations and Announce 2025 Strategic Goals to Sell 4 Million Vehicles, with New Energy Vehicles Accounting for 80% of Sales, and Invest Over THB 500 Billon in R&D Globally
Great Wall Motor (GWM) recently held the 8th Technology Festival at HAVAL Technical Center in Baoding, China.
The festival was eventful with showcases of GWM’s latest technologies, announcement of Coffee Intelligent Ecological Alliance, release of the upgraded Coffee Intelligent 2.0, world premiere of GWM’s Intelligent By-Wire Chassis, Automatic Driving, Intelligent Cockpit, and many more.
In accelerating its transformation into a global brand, GWM also announced its 2025 strategic goals to achieve annual global sales of 4 million vehicles, of which 80% will be new energy vehicles, and boost its annual revenue to CNY 600 billion (THB 3 trillion), as well as to invest more than CNY 100 billion (THB 500 billion) in R&D in the next five years to create smarter, safer and more eco-friendly technologies for consumers across the world.
GWM continued to underscore its positioning as a “Global Mobility Technology Company” by hosting GWM Technology Festival that showcased the company’s achievements and latest milestones in automotive technology development. As the 8th event, this year’s festival was themed “Accelerating Carbon Neutralization and Creating Intelligence" to present smarter, safer and more eco-friendly technologies and innovations in the new technology ecology of GWM.
Jack Wei, Chairman of GWM, said, "The way for Chinese automobile brand to become the leader in the field of new energy and intelligence in the global automotive global is to magnify its advantages in a quick manner during these three to five years. GWM will push hard for comprehensive and thorough innovation and change, and continuously build competitiveness to take the lead in the new field and promote transformation of GWM into a ‘Global Mobility Technology Company’ based on four strategic pillars: global layout, large investment in R&D, great change of enterprise, and user-centric operation.”
GWM has set its 2025 strategic goals to ‘win China and go global’. The company aims at selling 4 million vehicles globally, with new energy vehicle sales accounting for 80% of the total sales, and hopes to exceed CNY 600 billion (THB 3 trillion) in operating revenue by 2025. In the next 5 years, GWM’s total R&D investment will be up to CNY 100 billion (THB 500 billion) to ensure its technological predominance in creating greener, smarter and safer products for global users.
Additionally, GWM will enlarge its pool of global R&D talents. By 2023, its global R&D personnel will exceed 30,000, including 10,000 software development talents. GWM will remain focused on user centricity to build a brand-new value system in which the enterprise and users operate together through innovative ‘user-centric operation’. The company will rely on industrial Internet to deepen user engagement in consumer-to-business (C2B) model to build a new business model of ‘products + software + services’ to share fruitful results and achieve win-win situation with users through co-creation.
Key Highlights at the 8th GWM Technology Festivals:
- Establishment of Coffee Intelligent Ecological Alliance: GWM officially established this new alliance to build a new ecological environment for the future of intelligent mobility and released its plan for Coffee Intelligent Crowdsourcing platform that will be launched in 2021. By 2022, the number of Coffee Intelligent partners will exceed 150, and by 2025, its partners will also cover other industry sectors, including health, tourism, medical, finance and sports.
- Intelligent by By-Wire Chassis: GWM globally premiered its first intelligent By-Wire Chassis, a technical platform for L4 autonomous driving and above. By integrating five core chassis systems—steering by wire, braking by wire, shift by wire, throttle by wire and suspension by wire—it provides the freedom of motion control in six directions: front, back, left, right, up and down of the vehicle. The result is excellent performance of ‘one brain that coordinates five systems to achieve six-directional control with freedom’.
- Official Upgrade and Release of GWM Coffee Intelligent 2.0: Based on development concept of ‘wisdom, intelligent alliance and intelligent driving’, the newly upgraded Coffee Intelligent 2.0 features 1 intelligent center + 1 powerful structure + 3 intelligent upgrades. The Intelligent Center is a new electronic and electrical architecture with four technical advantages: service-oriented, standardized, flexible and partnered. The Powerful Structure of an Intelligent By-Wire Chassis is a comprehensive innovation of chassis architecture and a carrier of high-level autonomous driving. The three Intelligent Upgrades are comprised of intelligent cockpit, intelligent driving and intelligent service, which reconstruct people-vehicle relationship and build a strong GWM intelligent network. Compared to previous generation architecture, GWM’s new electronic and electrical architecture makes vehicle control software highly centralized, introduces service-oriented architecture (SOA) design method into the software, standardizes and virtualizes software module and communication interface, and develops decoupling function and software and hardware platform. At the same time, it provides subscription upgrade function, so users can dynamically subscribe to upgrade vehicle service function according to their needs and preferences without waiting for software upgrade batch.
- Intelligent Cockpit: GWM takes the lead in intelligent cockpit platform development using Qualcomm 8155 chipset in favor of performance. Compared to the systems found in older vehicles in general, this new chipset provides 2.5 times higher CPU performance and 3.5 times higher GPU performance, which is considered the industry’s first rate. And when combined with exclusive, powerful artificial intelligence (AI) accelerator, this intelligent cockpit boasts smarter audio and visual processing performance to deliver more pleasurable driving experience along with greater driving stability and safety.
- Coffee Intelligent Automatic Driving Technology: This is GWM’s first autonomous driving solution for passenger cars. Packed with outstanding design and function, it has already entered high volume production in China. The technology features ICU 3.0, one of the world’s most energy efficient computing platform for autonomous driving. It is compatible with L3, L4, L5 and other classifications of autonomous driving.
- Hydrogen Technology: The technologies showcased include hydrogen fuel cell system, on-board hydrogen storage and other core components. By 2021, GWM will launch the world’s first C-segment hydrogen fuel cell SUV. The company eyes at securing a top-three share of the global market for hydrogen-powered vehicles by year 2025.
As the ‘Global Mobility Technology Company’, GWM is firmly committed to delivering new products, technologies and innovations to consumers worldwide, including Thais, to ensure global accessibility to products and services that are smarter, safer and better for the environment.
www.gwm-global.com
