HERE INTRODUCES LOCATION DATA ANONYMIZATION TOOL FOR USE IN SELF-HOSTED ENVIRONMENTS

HERE Technologies announced its enterprise-grade anonymization tool is now available for businesses to utilize in self-hosted development environments.

HERE Anonymizer processes real-time and historical location data, making it possible to preserve data privacy while unlocking business value. Location data is particularly privacy-sensitive with its spatial and temporal components.

The extension of HERE Anonymizer for self-hosted environments gives customers full control of personal location data before it leaves their facility. This capability helps instil trust among value-chain participants by enabling data processing in compliance with privacy regulations such as the European Union’s General Data Protection Regulation (GDPR), the California Privacy Rights Act (CPRA) and the Japanese Act on the Protection of Personal Information (APPI).

HERE Anonymizer offers companies the flexibility to be used with or without an internet connection, on-premises, hybrid and in public cloud (AWS, Azure, or Google) environments.

HERE Anonymizer is used by customers in multiple markets. Safeguarding personal information is especially important for the retail, telecommunications, automotive, and transportation and logistics sectors. HERE Anonymizer joins a suite of core location services offered by HERE for self-hosted environments (traffic and routing services, map rendering, positioning, geocoding and search, and more).

Data privacy is fundamental to HERE. The company is one of the first mapping technology companies to achieve HITRUST Risk-based, 2-year (r2) Certified status, ISO/IEC 27701:2019 certification, in addition to its ISO 27017 and 27018 certifications for the provision and use of cloud services.